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Roadside is back in business! Ribbon cutting a success.

150+ community members came tot he May 11th ribbon cutting for the Roadside Store & Cafe. Photo by Melanie Brandston.

An estimated 150+ community members joined Gould Farm the afternoon of Saturday, May 11th to celebrate the official reopening of our Roadside Store and Cafe (aka "Roadside 2.0") located at 275 Main Street (Route 23) in Monterey, MA. Music was provided by the Farm’s own Eric Martin (maintenance team) and Joachim Kearns (Roadside assistant manager), while the public gathered, socialized, and shopped café merchandise, awaiting the opening remarks and ribbon cutting.

Joachim Kearns (Roadside assistant manager) and Eric Martin (maintenance team) playing music during the ribbon cutting event.

As Executive Director, Lisanne Finston, shared during her remarks,

“The reopening of "Roadside 2.0" represents more than just a physical space, it symbolizes the resilience and strength of the Farm’s guests as they continue their journey toward recovery.”

Finston also explained why the venture is being referred to as "2.0": “Because in addition to the great food that the community has come to expect from the cafe, there is now also a market where both local and Gould Farm fresh products and baked goods can be purchased.”

Speakers Phyllis Vine (board chair), Virgil Stucker (former staffer), and Francie Leventhal

(Roadside manager), all echoed their thanks—to Gould Farmers past and present; committee,

associates and board members; the project build team (including the Farm’s Ben Kreider, who acted an general contractor for the project); and, Roadside’s donors, customers and supporters.

The event ended with board member, Steve Kahn, cutting a large ribbon—stretched across the double doors under the covered patio dining area—and inviting attendees in for a tour of the new store and cafe.

Roadside officially opened for service on Wednesday, May 15th , with hours from 7:30AM-2PM, Wednesday-Saturday


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