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  • Writer's pictureLisanne Finston

Stop and smell the pancakes!


When you drive by the old building on Route 23 in Monterey, it may not look like much is happening at the old Roadside Store and Cafe. But behind the scenes, things are cooking! We are pleased to share a big update on this rebuild project.


The two buildings on the property have been cleared out and are ready for demolition.

The architectural designs have been completed and sent out to bid. We hope to be able to announce the contractor and construction team soon. The site plans have been completed, including specs for a new well and expanded septic to enable us to double the seating capacity in the new building. We have gotten initial approvals from the Monterey town Conservation Commission and the Planning Board review is next. We hope to officially break ground sometime in the spring of 2023!


"Roadside 2.0" is made possible thanks to many generous donors and a wonderful team of professionals, staff, and board members who have helped Gould Farm bring this vision to life.


“We cannot wait to welcome everyone back to Roadside!” said Roadside Cafe Manager, Francie Leventhal. “Roadside 2.0 will retain the warmth and charm that our customers know and love, while adding a bakery counter that will showcase Harvest Barn treats and a dedicated market space selling farm products and other locally sourced goods. Our new kitchen space will provide our guests and staff with more cooking and prep space, and an expanded griddle capacity to serve up more of our beloved pancakes.”

The Roadside farm-to-fork dining experience will be stronger than ever. The outdoor covered patio will transform the Roadside experience. The building will be set back further from the road to allow for more parking and ADA building access. The building will have energy-efficient appliances and HVAC to reflect our commitment to being good stewards of our environment.


Our social enterprise business plan projects that Roadside will generate more revenue to support the program in large part because of bringing Harvest Barn and Roadside together; being open on Sundays; having multiple ways customers can spend their money, such as takeout, eat-in, purchasing Farm produced products and merchandise; and more seating.


And most importantly, re-opening the new Roadside will allow Gould Farm guests to access this part of our therapeutic work program that has been closed for a few years. A Gould Farm guest commented the other day, "I really miss working at Roadside Café. I can't wait until we have the new building.” The guests are missing the Roadside therapeutic work program and so is our wider community. Guests especially miss greeting the friendly faces of customers, and the pride that comes with serving up fresh, local fare, while building important skills for recovery.


We still have a ways to go in our fundraising campaign as construction costs have escalated due to the pandemic and inflation. If you’d like to make a donation, please contact Gould Farm’s Director of Philanthropy, Melanie Brandston at mbrandston@gouldfarm.org or make a donation through our website. And for breaking news and updates, as we begin construction, follow us on social media!

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